The Sociocultural Model of Public Relations/Communications Management Practice
A Critical-Cultural Perspective
Bibliographic Data
| ID | 12800623 |
|---|---|
| Authors | Robert J Ristino (0000-0003-4046-6983, Roger Williams University, corresponding author) |
| Year | 2008 |
| Volume | 2 |
| Issue | 1 |
| Pages | 54-73 |
| Publication date | 2008-01-11 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Strategic Communication (JOURNAL) |
| Journal identifiers | ISSN: 1553-118X • E-ISSN: 1553-1198 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15531180701816585 |
| OpenAlex | W2007019735 |
| Language | EN |
| Citations received | 3 |
| References cited | 43 |
Using a critical-cultural perspective, the author proposes a sociocultural model of public relations/communication management practice that posits that the function's primary role is to shape, sustain and transmit organizational culture over time and through space. The model portrays public relations and communications management as fostering culture along four dimensions: personification, socialization, enculturation and adaptation. Through personification the communication practitioner creates a sense of the organization as a “being” and “as being.” With socialization the practitioner contributes to the processes of both integrating new members into the organization and enculturating members in the organization's values and beliefs. And, finally, in the adaptation process practitioners assist in implementing organizational change to manage environmental uncertainty. This model provides professional communication practitioners a deeper understanding of both the strategic significance of their roles in furthering the success of their organizations and insights on how to most effectively influence, sustain and enhance a healthy, dynamic organizational culture
Perspective (graphical · Political science · Public relations · Sociocultural evolution · Sociocultural perspective · Sociology · Anthropology · Computer Science · Corporate Identity and Reputation · Marketing and Advertising Strategies · Public Relations and Crisis Communication
Sensemaking in organizations
Research in Organizational Behavior
Understanding Organizational Culture
Identity and Language Learning
Vygotsky's Educational Theory in Cultural Context
Boundary Spanning Individuals
Engineering Culture
Excellence in public relations and communication management
Autopoiesis and Cognition
Theories of Culture and Communication
Complex Organizations
L. S. Vygotsky and contemporary developmental psychology
Communication as Culture, Revised Edition
The Communications Revolution and the Professional Communicator
Complex Organizations
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |