Strategic Ambiguity and University Instagram Engagement
Institutional Type, Audience Scale, and Engagement Trade-Offs
Bibliographic Data
| ID | 12800668 |
|---|---|
| Authors | Hui Zhang (0000-0002-8814-226X, Bridgewater State University, corresponding author) |
| Year | 2026 |
| Pages | 1-20 |
| Publication date | 2026-03-10 |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Strategic Communication (JOURNAL) |
| Journal identifiers | ISSN: 1553-118X • E-ISSN: 1553-1198 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/1553118x.2026.2635509 |
| OpenAlex | W7134888116 |
| Language | EN |
| References cited | 34 |
Ambiguity · Audience participation · Public engagement · Social media · Corporate Identity and Reputation · Digital Marketing and Social Media · Impact of Technology on Adolescents
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| Highly cited | No |
|---|