Country-of-Origin Relationship (CoOR)
A Relational Approach to Understanding the Association Between a Multinational Company in Crisis and Its Country of Origin
Datos Bibliográficos
| ID | 12800773 |
|---|---|
| Autores | Lisa Tam (0000-0001-6520-6120, Queensland University of Technology, autor de correspondencia), Myoung-Gi Chon (0000-0002-6586-6863, Auburn University), John Namjun Kim (0000-0002-4254-5784, Dart Center for Journalism and Trauma) |
| Año | 2024 |
| Volumen | 18 |
| Número | 3 |
| Páginas | 189-207 |
| Fecha de publicación | 2024-02-25 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | International Journal of Strategic Communication (JOURNAL) |
| Identificadores de la revista | ISSN: 1553-118X • E-ISSN: 1553-1198 |
| Editorial | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/1553118x.2024.2313644 |
| OpenAlex | W4392164783 |
| Idioma | EN |
| Referencias citadas | 93 |
Extant research has examined country-of-origin (CoO) from a marketing perspective, examining the effects of consumers' evaluations of a country's image on attitudes toward products from the country. To advance research on CoO, there are calls to approach CoO from the perspectives of other disciplines. From the perspective of public relations, this study conceptualizes country-of-origin relationship (CoOR) and examines it as individuals' evaluations of a country's pursuit of a mutually beneficial relationship with their home countries. Using South Korea as an example, survey data collected from a representative sample of 514 Australian citizens found a positive association between CoOR and evaluations of the relational efforts made by multinational companies from South Korea. In response to a hypothetical event involving a South Korean company in a crisis in Australia, those who evaluated South Korean companies positively were less likely to subscribe to conspiracy theories related to the company involved, attribute responsibility to it or engage in negative megaphoning. The findings of this study suggest that CoOR, which consists of interactional bilateralism, power mutuality, relational trust, relational satisfaction and relational commitment, is critical in reducing the "foreignness" of a multinational company
Association (psychology · Business · Country of origin · Crisis communication · Multinational corporation · Political science · Public relations · Customer Service Quality and Loyalty · International Student and Expatriate Challenges · Psychology · Public Relations and Crisis Communication · Marketing
The Development of an Attribution-Based Theory of Motivation
Attribution Theory as a guide for post-crisis communication research
Explicating Relationship Management as a General Theory of Public Relations
The Hidden Impact of Conspiracy Theories
Relationship management in public relations
Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations
Social Identity Theory and Self‐categorization Theory
Communication and Attributions in a Crisis
Agenda Setting and International News
The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships
Protecting Organization Reputations During a Crisis
Managing national reputation and international relations in the global era
Cutoff criteria for fit indexes in covariance structure analysis
Evaluating the use of exploratory factor analysis in psychological research.
Política entre las naciones
Effects of organizational conflict history and employees' situational perceptions of Covid-19 on negative megaphoning and turnover intention
Uncertainty management in organizational crisis communication
Problem Solving and Communicative Action
Chapter 6 Social Identity Theory
Advancing the New Public Diplomacy
The 4D Model of the country image
The Rise and Fall of Hot-Issue Publics
Who decides foreign policy? The role of national trauma in shaping the influence of public opinion in South Korea
Comparative fit indexes in structural models
The Effect of Similarity and Interest on Attitudes Toward Foreign Countries
Toward a Measure of Patriotic and Nationalistic Attitudes
Patriotism, Nationalism, and Internationalism Among Japanese Citizens
Perceived Motives of Public Diplomacy Influence Foreign Public Opinion
Determinants of Arab Public Opinion on Foreign Relations
How Attachments to the Nation Shape Beliefs About the World
Public Diplomacy in the Public Interest
Power and International Relations
Conspiracy Endorsement as Motivated Reasoning
Power in International Politics
The case for motivated reasoning
Lost in Informational Paradise
Understanding Active Communicators on the Food Safety Issue
Conceptualizing Conspiratorial Thinking
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |