Using Photographs in Mixed Methods Research
An Illustration Integrating Quantitative and Qualitative Analyses from Consumer Research
Bibliographic Data
| ID | 12811629 |
|---|---|
| Authors | Anne-Katrin Kleih (0000-0002-1046-5413, Hochschule Geisenheim University, corresponding author), Mira Lehberger (0000-0001-7756-9519, Hochschule Geisenheim University), Kai Sparke (0000-0003-4783-3918, Hochschule Geisenheim University) |
| Year | 2021 |
| Volume | 16 |
| Issue | 4 |
| Pages | 438-457 |
| Publication date | 2021-12-08 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Mixed Methods Research (JOURNAL) |
| Journal identifiers | ISSN: 1558-6898 • E-ISSN: 1558-6901 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/15586898211056748 |
| OpenAlex | W4200085048 |
| Language | EN |
| Citations received | 6 |
| References cited | 45 |
Photograph analysis poses a novel methodological challenge for mixed methods researchers. In this paper, we argue that photographs are a valid data source that are not outside of the quantitative–qualitative binary and, hence, can be analyzed and used for integration, applying mixed methods principles. We summarize photograph analysis methods from different scientific fields and contribute to the field of mixed methods by proposing a mixed methods framework for analyzing visual data that allows the flexible application and integration of different quantitative and qualitative photograph analysis methods by focusing on data transformation. We use an illustrative example from consumer research
Data science · Field (mathematics · Machine learning · Management science · Multimethodology · Qualitative property · Qualitative research · Quantitative analysis (chemistry · Quantitative Research · Social science · Sociology · Transformation (genetics · Visual methods · Computer Science · Mathematics · Participatory Visual Research Methods · Psychology
A Comprehensive Taxonomy of Research Designs, a Scaffolded Design Figure for Depicting Essential Dimensions, and Recommendations for Achieving Design Naming Conventions in the Field of Mixed Methods Research
Integrating and Visualizing Heterogeneous Data
Using destination reviews to explore tourists’ sensory experiences at Christmas markets in Germany and Austria
In This Issue
Creating Procedural Diagrams in Mixed Methods Research Beyond Boxes and Arrows
Developing a mixed-methods digital Multiple Sorting Task procedure using Zoom and Miro
Qualitative Marktforschung in Theorie und Praxis
Picture-Sorting Techniques
Sage Handbook of Mixed Methods in Social & Behavioral Research
Data Analysis Strategies for Mixed-Method Evaluation Designs
Toward a Conceptual Framework for Mixed-Method Evaluation Designs
Achieving Integration in Mixed Methods Designs—Principles and Practices
Figurative Hermeneutik
Die dokumentarische Methode der Bildinterpretation in der Forschungspraxis
Doing Visual Ethnography
Visual Methods in Social Research
Exploring the effects of visual and literary arts interventions on psychosocial well-being of diverse older adults
Re-envisioning Emergency Food Systems Using Photovoice and Concept Mapping
Integrating and Consolidating Data in Mixed Methods Data Analysis
Students’ General Knowledge of the Learning Process
Meeting the Mixed Methods Challenge of Integration in a Sociological Study of Structure and Agency
Triangulation and Mixed Methods Designs
Goffman’s Gender Advertisements revisited
The use of visual methods with children in a mixed methods study of family food practices
The big picture of cities
Perceptions of the food marketing environment among African American teen girls and adults
What does it mean to be a ‘picky eater’? A qualitative study of food related identities and practices
The photo-elicitation of food worlds
Visual Sociology Reframed
The Handbook of Visual Analysis
Consumption and Theories of Practice
The Affordances and Challenges to Incorporating Visual Methods in Mixed Methods Research
A practice theoretical perspective on everyday dealings with environmental challenges of food consumption
Photography in Anthropology
The truthful messenger
Integrating quantitative and qualitative research
Toward a Theory of Social Practices
| Unique citing works | 6 |
|---|---|
| Citations per year | 1.5 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |