How social media users experience museum posting on social issues

Bibliographic Data

ID12815085
AuthorsSophia Bakogianni (0000-0001-6723-8521, Open University of Cyprus, corresponding author)
Year2022
Volume16
Issue2
Pages152-170
Publication date2022-07-03
Open AccessNo
TypeARTICLE
VenueMuseums & Social Issues (JOURNAL)
Journal identifiersISSN: 1559-6893 • E-ISSN: 2051-6193
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15596893.2023.2258939
OpenAlexW4388942750
LanguageEN
References cited15

In summer 2020, many museums posted on their social media accounts statements of solidarity with the anti-racism and Black Lives Matter protests spread out in the USA and worldwide, despite their overall reluctance to engage in debates on contemporary social issues. To provide insights into how social media users stand toward museum posting on social issues, this paper presents findings from a study conducted in summer 2020, for MoMA’s official social media accounts, and museums in general. Employing surveys, online interviews, and an analysis of users’ comments, this study reveals what people think, feel, and how they respond toward MoMA’s approach to engage on social media with contemporary events, standing against racism, abuse, violence, and injustice. It also comments on the direction that museums could follow to tackle social issues through their social media accounts and proposes a methodology to assess how social media posts are being received by users

Advertising · Business · Internet privacy · Media studies · Social media · Sociology · World Wide Web · Computer Science · Digital and Traditional Archives Management · Museums and Cultural Heritage · Social Science and Policy Research

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