The role of advertisements in the marketing of gated communities as a new Western suburban lifestyle
A case study of the Greater Cairo Region, Egypt
Bibliographic Data
| ID | 12820798 |
|---|---|
| Authors | Rana Tawfiq Almatarneh (Jordan Hospital, corresponding author), Yasser Mansour (0000-0002-3021-5753, Ain Shams University) |
| Year | 2012 |
| Volume | 28 |
| Issue | 3 |
| Pages | 505-528 |
| Publication date | 2012-11-04 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Housing and the Built Environment (JOURNAL) |
| Journal identifiers | ISSN: 1566-4910 • E-ISSN: 1573-7772 |
| Publisher | Springer Science+Business Media (PUBLISHER • DE) |
| DOI | 10.1007/s10901-012-9326-1 |
| OpenAlex | W2029384231 |
| Language | EN |
| Citations received | 5 |
| References cited | 7 |
Advertising · Business · Consumer behaviour · Consumption (sociology · Economic geography · Economic growth · Economics · Geography · Globalization · Human geography · Political science · Rhetoric · Social science · Sociology · Urbanization · Global Urban Networks and Dynamics · Urban and Rural Development Challenges · Urban Planning and Governance · Marketing
| Citations per year | 0.5 |
|---|---|
| Citation span | 2016 - 2025 (10) |
| Highly cited | No |