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Did Teddy Bears Culturally Evolve to Be Cuter? A Preregistered Replication

Bibliographic Data

ID12822895
AuthorsQuentin Borredon (0000-0002-1629-9508, École des hautes études en sciences sociales, corresponding author), Zeynep Bulamac (Centre National de la Recherche Scientifique), Camélia Crozat (École des hautes études en sciences sociales), Emmanuel Dayre (Institut Jean Nicod), Estelle Fuchs (0000-0003-3394-3147), Marie Hallo (Université Paris Sciences et Lettres), Lou Kerzreho (0009-0007-5294-8839, École des hautes études en sciences sociales), Pauline Lavagne d’Ortigue (Université Paris Sciences et Lettres), Theodore Lellouche (Université Paris Sciences et Lettres), Hossein Samani (Institut Jean Nicod), Sammy Penel (Université Paris Sciences et Lettres), Nina Ryszefld (Institut Jean Nicod), Tim Sandhu (0000-0002-7127-0142, Université Paris Sciences et Lettres), Tavleen Sandhu, Aure Timsit (Centre National de la Recherche Scientifique), Janne Yrjö-Koskinen (Centre National de la Recherche Scientifique), Olivier Morin (0000-0002-6216-1307, Institut Jean Nicod), E Dubourg (0000-0002-2162-6526, École des hautes études en sciences sociales)
Year2025
Volume25
Issue1-2
Pages114-127
Publication date2025-02-12
Open AccessNo
TypeARTICLE
VenueJournal of Cognition and Culture (JOURNAL)
Journal identifiersISSN: 1567-7095 • E-ISSN: 1568-5373
PublisherBrill (PUBLISHER • NL)
DOI10.1163/15685373-12340203
OpenAlexW4407799797
LanguageEN
Citations received1
References cited5

This pre-registered replication study explores the impact of perceived cuteness on the evolution of cultural artifacts, testing whether neotenic traits – eye size, forehead height, and head roundness – have increased in teddy bears over time. In previous research, Hinde & Barden (1980) found an increase in teddy bear neoteny while Gould (1985) found that Mickey Mouse’s features became more neotenic with time. However, both studies lacked statistical power (15 teddy bears and 3 Mickey Mouse drawings). We collected data from eight major teddy bear manufacturers over nine decades (N = 250; 1900–1980). We found that the forehead height of teddy bears significantly increased over time. Conversely, our prediction that heads became rounder and eyes became bigger were not supported. We outline four key methodological limitations that future research should address to deepen our understanding of the cultural evolution of cuteness and of cultural artifacts more broadly – i.e., sampling bias, metadata inaccuracy, categorization ambiguity, and function ambiguity

Biology · Cognitive psychology · Cognitive science · Epistemology · Metaphysics · Philosophy of language · Philosophy of mind · Replication (statistics · Evolutionary Psychology and Human Behavior · Insect and Arachnid Ecology and Behavior · Philosophy · Psychology · Sensory Analysis and Statistical Methods · Social Psychology

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Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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