Tricks and Truths of Drug Marketing
An Insider’s Experience of an Indian Pharmaceutical Organization
Bibliographic Data
| ID | 12834873 |
|---|---|
| Authors | Abhradip Banerjee (0000-0001-5717-1546, University of Calcutta, corresponding author), Arnab Das (0000-0001-6092-9514, University of Calcutta), Gopalkrishna Chakrabarti (University of Calcutta) |
| Year | 2011 |
| Volume | 39 |
| Issue | 5 |
| Pages | 581-604 |
| Publication date | 2011-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asian journal of social science (JOURNAL) |
| Journal identifiers | ISSN: 1568-4849 • E-ISSN: 2212-3857 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1163/156853111x608311 |
| OpenAlex | W2000550039 |
| Language | EN |
| References cited | 16 |
Business · Business ethics · Ethnography · Field (mathematics · Ideology · Insider · Interpretation (philosophy · Marketing ethics · Perspective (graphical · Pharmaceutical industry · Pharmaceutical marketing · Political science · Politics · Public relations · Social science · Sociology · Subject (documents · Anthropology · Law · Management and Organizational Studies · Pharmaceutical Economics and Policy · Pharmaceutical industry and healthcare · Biotechnology · Marketing
Pharma Goes to the Laundry
Introduction
Getting to Yes
Commercial pharmaceutical medicine and medicalization
Telling the Whole Story
Drugging the Poor
The Advantages and Disadvantages of Mixing Methods
Reconsidering the popularity of primary health centers in India
Paying for what ails you
Medical Schismogenics
Thick Prescriptions
An Autoethnography on Learning About Autoethnography
The Unlicensed Lives of Antidepressants in India
Pills that Swallow Policy
Taking Traditional Knowledge to the Market
| Citation velocity | historical |
|---|---|
| Highly cited | No |