The integration of social media into corporate processes
Bibliographic Data
| ID | 12846313 |
|---|---|
| Authors | Edit Bányai (0000-0002-0639-726X, University of Pecs, corresponding author) |
| Year | 2016 |
| Volume | 38 |
| Issue | 2 |
| Pages | 239-259 |
| Publication date | 2016-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Society and Economy (JOURNAL) |
| Journal identifiers | ISSN: 1588-970X • E-ISSN: 1588-9726 |
| Publisher | Akadémiai Kiadó (PUBLISHER • HU) |
| DOI | 10.1556/204.2016.38.2.6 |
| OpenAlex | W2415286400 |
| Language | EN |
| Citations received | 4 |
| References cited | 6 |
The primary aim of this paper is to give a comprehensive overview of social media marketing solutions which can be used by companies. Many authors and researchers dealing with specialised subjects examine certain areas of this topic — and, in particular, with the influence of the social media on marketing communication. An overview of current literature and practical solutions enabled us to create a framework usable in the corporate sphere for creating a social media marketing strategy and for measuring the efficiency of social media activity. The framework helps companies to identify which social media solutions are worth taking advantage of to support their business processes, how they are able to measure the effectiveness of social media and it also provides a basis for the identification of additional research directions
Business · Digital marketing · Identification (biology · Knowledge management · Political science · Public relations · Social media · Social media marketing · USable · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing
| Citations per year | 0.44 |
|---|---|
| Citation span | 2017 - 2026 (10) |
| Highly cited | No |