Language Stereotypes in Contemporary Taiwan
Evidence from an Experimental Study
Bibliographic Data
| ID | 12847741 |
|---|---|
| Authors | Yu-Tzung Chang (0000-0003-2858-1727, National American University, corresponding author), Jie Lu (0000-0003-3659-1175, National Taiwan University) |
| Year | 2014 |
| Volume | 14 |
| Issue | 2 |
| Pages | 211-248 |
| Publication date | 2014-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of East Asian Studies (JOURNAL) |
| Journal identifiers | ISSN: 1598-2408 • E-ISSN: 2234-6643 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1598240800008912 |
| OpenAlex | W2316542890 |
| Language | EN |
| Citations received | 5 |
| References cited | 42 |
We collected original experimental data, using the matched-guise technique, to examine the Taiwanese people's evaluational reactions to two major spoken languages in contemporary Taiwan: Mandarin and Taiwanese. Taking advantage of the effectiveness of the experimental technique in controlling for possible unobserved confounding variables, we clearly and systematically demonstrate that (1) language stereotypes do exist in today's Taiwan, and (2) there are some serious and significant implications for Taiwan's public opinion and democratic politics. Our data show that such language stereotypes are of great salience and consistently decoded for political issues, less so for socioeconomic issues, and almost insignificant for personality features. Our data also confirm that these language stereotypes are not just proxies of Taiwan's regional divisions; the Taiwanese people cognitively differentiate between the spoken languages' political and socioeconomic implications (despite some mild halo effect between the two)
Cognitive psychology · Covert · Democracy · Linguistics · Mandarin Chinese · Personality · Political science · Politics · Salience (neuroscience · Socioeconomic status · Sociology · Demography · Hate Speech and Cyberbullying Detection · Multilingual Education and Policy · Psychology · Social and Intergroup Psychology · Social Psychology
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2016 - 2025 (10) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |