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Memescape Narratives of Romanian Social Movements (2013-2021)

A Framing Theory Perspective

Bibliographic Data

ID12865430
AuthorsDaniel Ungureanu (0009-0007-9773-3057, Universitas 17 Agustus 1945 Semarang, corresponding author)
Year2024
Volume24
Issue44
Pagese4410-e4410
Publication date2024-07-16
Open AccessYes
TypeARTICLE
VenueMedia & Jornalismo (JOURNAL)
Journal identifiersISSN: 1645-5681 • E-ISSN: 2183-5462
PublisherCoimbra University Press (PUBLISHER • PT)
DOI10.14195/2183-5462_44_10
OpenAlexW4400683049
LanguageEN
Citations received1
References cited19

In the digital age, social movements increasingly leverage memes to shape narratives and mobilize support. This study examines Romanian social movements through the lens of memes from 2013 to 2021, focusing on the Save Roșia Montană Campaign, the Colectiv nightclub fire protests, the #REZIST movement, and anti-restriction protests. Data were collected from popular Romanian Facebook meme pages and other online platforms. Applying framing theory, we seek to determine how memes identify issues, assign blame, propose solutions, and motivate participation. Our findings reveal that Romanian memes often criticize digital activism as superficial, remix mainstream cultural images, and use satire to challenge dominant narratives. This study underscores the potential of memes to reflect and influence public discourse and sociopolitical debates in Romania

Art · Blame · Framing (construction · Linguistics · Literature · Mainstream · Media studies · Narrative · Political science · Politics · Romanian · Social media · Social movement · Social movement theory · Sociology · Gender, Feminism, and Media · History · Humor Studies and Applications · Law · Psychology · Social Media and Politics · Social Psychology

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    Open Access•Noam Gal, Limor Shifman et al.•New Media & Society•2015

  • Memes as genre

    Open Access•Bradley E Wiggins, Gail Bowers et al.•New Media & Society•2014

  • Memes as snapshots of participation

    Open Access•Cristina Moreno-Almeida•New Media & Society•2020

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  • Framing Processes and Social Movements

    Robert D Benford, David A Snow•Annual Review of Sociology•2000

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Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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