Machine metaphors in 2020 USA electioneering campaign
A cognitive aspect
Bibliographic Data
| ID | 12866218 |
|---|---|
| Authors | Olha Lapka (0000-0002-7494-9476, Universidad de Jaén, corresponding author) |
| Year | 2023 |
| Volume | 1 |
| Issue | 43 |
| Pages | 64-76 |
| Publication date | 2023-12-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Studies About Languages (JOURNAL) |
| Journal identifiers | ISSN: 1648-2824 • E-ISSN: 2029-7203 |
| Publisher | Kaunas University of Technology (KTU) (PUBLISHER) |
| DOI | 10.5755/j01.sal.1.43.35102 |
| OpenAlex | W4390110345 |
| Language | EN |
| References cited | 20 |
The conceptual metaphor is a major persuasive tool in political discourse. Therefore, the aim of the research is to analyze the realization of van Dijk’s Ideological Square strategies with the help of machine conceptual metaphors used by the presidential candidates during the 2020 electioneering campaign. The data of the research comprise 99 political speeches delivered by Donald Trump and Joe Biden at rallies. Consequently, the following methods of linguistic analysis were used: a Critical Discourse Analysis, a Conceptual Metaphor Analysis in the form of the method of the reconstruction of conceptual mappings, a comparative method, a contextual analysis, and statistical methods. As a result, the analysis demonstrated that conceptual metaphors, which were identified in the corpus, play an important role in realizing the Ideological Square strategies with persuasive goals. Apart from that, it was established that the conceptual metaphor ECONOMY IS A MACHINE is predominant in Donald Trump’s and Joe Biden's discourses. In addition, the data analysis showed that the majority of metaphors were used to highlight the candidate’s own positive sides while exaggerating his opponent’s disadvantages
Adversary · Cognition · Conceptual Blending · Conceptual metaphor · Critical discourse analysis · Epistemology · Ideology · Linguistics · Metaphor · Political science · Politics · Presidential system · Realization (probability · Sociology · Computer Science · Discourse Analysis and Cultural Communication · Language, Communication, and Linguistic Studies · Language, Metaphor, and Cognition · Law · Mathematics · Philosophy · Psychology
Metaphor in spoken discourse
Analysing Political Discourse
Politicians and Rhetoric
Mappings in Thought and Language
Washing the Brain – Metaphor and Hidden Ideology
Mental Spaces
How to Do Critical Discourse Analysis
Metaphor in Literature
The Discourse-Historical Approach
Discourse and Discrimination
Researching and Applying Metaphor
Embodied Mind, Meaning, and Reason
Political Metaphor Analysis
Between Theory, Method, and Politics
Political Discourse Analysis
Ideology
Ideological Imagination
The Invariance Hypothesis
Theories Are Buildings Revisited
The City and the Car
| Citation velocity | historical |
|---|---|
| Highly cited | No |