Branding the Divine
Albrech Dürer's Praying Hands and the Branding of Iconography
Bibliographic Data
| ID | 12872249 |
|---|---|
| Authors | Pamela Morris (Loyola University Chicago, corresponding author), Katya Maslakowski (University of Chicago) |
| Year | 2012 |
| Volume | 24 |
| Issue | 2 |
| Pages | 260-276 |
| Publication date | 2012-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Religion and Popular Culture (JOURNAL) |
| Journal identifiers | ISSN: 1703-289X • E-ISSN: 1703-289X |
| Publisher | Project MUSE (PUBLISHER • US) |
| DOI | 10.1353/rpc.2012.0026 |
| OpenAlex | W2117555644 |
| Language | EN |
| References cited | 9 |
In 1508, artist Albrech Dürer sketched a life-study of a pair of hands clasped in prayer. Over 500 years later, the Betende Hände can be found all over the United States in the form of knickknacks in private homes and civic statues, and online. The phenomenon is an interesting case study of popular religion, consumer culture, and the intersections of public and private worship. Using a blend of advertising and branding theory and iconographic theory, this paper proposes to illuminate the ways that the Praying Hands of Dürer became a lasting symbol of popular devotion across a wide range of media
Art · Art history · Iconography · Aesthetic Perception and Analysis · Art History and Market Analysis · Visual Culture and Art Theory
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| Citation velocity | historical |
|---|---|
| Highly cited | No |