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The paradoxical language of enterprise

Bibliographic Data

ID12877071
AuthorsChristina Wasson (corresponding author)
Year2004
Volume1
Issue2
Pages175-199
Publication date2004-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCritical Discourse Studies (JOURNAL)
Journal identifiersISSN: 1740-5904 • E-ISSN: 1740-5912
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/1740590042000302067
OpenAlexW2043663791
LanguageEN
Citations received10
References cited36

This paper examines the use of marketplace metaphors to describe workplace relationships – in other words, enterprise language and the ideology behind it. I offer the first ethnographic study to investigate their effects on the daily lives of corporate employees. While management consultants present enterprise ideology as a liberating force for employees, I found that the experience of employees was more complex; the language of enterprise created irony and paradox. In order to analyze these phenomena, I draw on a framework I have developed that centers around the notion of language as inherently “Janus-faced.” This model builds on critically oriented studies of organizational discourse as well as concepts from linguistic anthropology

Business · Epistemology · Ethnography · Ideology · Irony · Linguistics · Order (exchange · Political science · Politics · Sociology · Anthropology · Discourse Analysis in Language Studies · Language, Metaphor, and Cognition · Management and Organizational Studies · Philosophy

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Unique citing works10
Citations per year0.5
Citation span2006 - 2019 (14)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 10

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