Towards a dirty theory of narrative ethics
Prolegomenon on media, sport and commodity value
Bibliographic Data
| ID | 12878112 |
|---|---|
| Authors | Lawrence A Wenner (0000-0003-2774-2090, University of Iowa, corresponding author) |
| Year | 2007 |
| Volume | 3 |
| Issue | 2 |
| Pages | 111-129 |
| Publication date | 2007-06-07 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Media and Cultural Politics (JOURNAL) |
| Journal identifiers | ISSN: 1740-8296 • E-ISSN: 2040-0918 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/macp.3.2.111_1 |
| OpenAlex | W2037303231 |
| Language | EN |
| Citations received | 7 |
| References cited | 25 |
Using sport as a lens to illuminate a path for broader cultural analysis, this essay argues for a three-pronged theoretical approach to the critique of commodity value in contemporary narratives. Three elements of an analytic strategy for the critique of commodity aesthetics are considered. First, the concept of communicative dirt posed by Leach (1976) and Hartley (1984) is considered in the service of creating commodity value from the cultural logic of sport. Second, the merits of a reader-oriented approach as used in literary criticism, reliant on understandings of Fish's (1976) notion of interpretive community and the variant ways that texts work to control reading, are considered as complementary to understanding the workings of communicative dirt. Third, the value of ethical criticism in providing an overarching frame for deconstructing the manufacture of commodity value, including strategies for using communicative dirt to construct readers and control the reading act, is assessed. A case study of a television commercial banned from the 2005 Super Bowl broadcast illustrates the tripartite approach. In conclusion, the study argues for the applicability of this dirty theory of narrative ethics to postmodern concerns with media in increasingly commodified contemporary culture
Aesthetics · Art · Commodification · Commodity · Commodity chain · Criticism · Dirt · Economics · Epistemology · Literature · Media studies · Narrative · Narratology · Political science · Postmodernism · Reading (process · Sociology · Value (mathematics · Value theory · Ethics, Aesthetics, and Art · Law · Law in Society and Culture · Philosophy · Visual Culture and Art Theory
On the Limits of the New and the Lasting Power of the Mediasport Interpellation
The Mediasport Interpellation
Reflections on Communication and Sport
Reflections on Communication and Sport
Assessing the sociology of sport
Hypercommercialism, Televisuality, and the Changing Nature of College Sports Sponsorship
The Making of an Epic (American) Hero Fighting for Justice
Reception theory
Promotional Culture
Is There a Text in This Class? The Authority of Interpretive Communities
Cultural Studies and Ethics
Reading Ads Socially
Toward an Aesthetic of Reception
Purity and Danger
The Return of the Reader
Narration as a human communication paradigm
Reception Theory
The Pursuit of Signs
The Dream Team, Communicative Dirt, and the Marketing of Synergy
The Male Consumer as Loser
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,44 |
| Citation span | 2010 - 2015 (6) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |