What’sApp to Sunak

This article features a leaked WhatsApp message to the British Prime Minister, Rishi Sunak. It was written by Mark E Avelli, a political consultant who sets out what has happened recently in the UK and how he suggests Sunak should act if he wants to remain unsuccessful. That sounds counter-intuitive but not when framed by the revolutionary political theory embraced by the consultant: success is rooted in understanding that victory is not to be acquired by saying and doing the right thing, but the opposite. Only when we understand that nobody actually wants political power and the responsibility that inevitably comes with it, do the actions of politicians make any kind of sense. Or for those keen on a short consulting takeaway to use in teaching political leadership: ‘fail fast and keep failing’. The focus here is obviously on the UK, but for readers in other countries that are led or used to be led by similar leaders, this article provides an explanation for why we keep electing people who appear to have no idea what they’re doing

Political science · Sociology · Psychology · Socioeconomic Development in MENA

• The Global Evolution and Expansion of Political Consultancy

  Ashwini Ranjan, Ashwani Kumar Upadhyay•Journal of Political Marketing•2025

  Add to list