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Hustle

A conceptual exploration of work at the margins

Bibliographic Data

ID12892575
AuthorsNicolai C Jepsen (Copenhagen Business School, corresponding author), Lauren Eaton (0009-0008-9151-4248, Copenhagen Business School)
Year2025
Volume20
Issue3
Pages314-335
Publication date2025-05-13
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueManagement & Organizational History (JOURNAL)
Journal identifiersISSN: 1744-9359 • E-ISSN: 1744-9367
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17449359.2025.2503154
OpenAlexW4410317395
LanguageEN
Citations received1
References cited46

The concept of hustle is integral to the relationship between entrepreneurship and evolving perceptions of ‘good’ work. However, the relationship between what is regarded as good work and how entrepreneurial language shapes that perception remains underexplored. Using the concept of hustle, we investigate how language has shaped the perceived legitimacy of different forms of work and, in turn, how these changing perceptions have reshaped the meaning and practice of hustle itself. By employing conceptual history methods, we trace the evolving uses and meanings of hustle in the United States from the late nineteenth century to the present. We demonstrate how societal contexts and deliberate discursive shifts have continuously reconfigured hustle’s boundaries to legitimize, stigmatize, and valorize what is considered legitimate and desirable work. We argue that hustle has been promoted as (1) emancipation for workers from adverse conditions, (2) a tool for removing stigma from nontraditional work, and (3) a means of sanctifying alternative work arrangements within entrepreneurial ideology. This study contributes to the literature on entrepreneurialism and to management scholarship on hustle as a theoretical construct

Epistemology · Sociology · Work (physics · Digital Economy and Work Transformation · Engineering · Entrepreneurship Studies and Influences · Labor market dynamics and wage inequality · Philosophy

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    Ulrich Bröckling•The Entrepreneurial Self•2016

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    R Milkman•Farewell to the Factory•1997

  • Hustle and Gig

    Open Access•Alexandrea J Ravenelle•Hustle and Gig•2019

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    Chris Steyaert, Jerome A Katz et al.•Entrepreneurship and Regional…•2004

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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