Unbearable lightness? Maybe because of the irrelevance/incommensurability of Western theories? An enigma of Indian Media Research
Bibliographic Data
| ID | 12898685 |
|---|---|
| Authors | C S H N Murthy (0000-0003-0634-1423, Tezpur University, corresponding author) |
| Year | 2016 |
| Volume | 78 |
| Issue | 7 |
| Pages | 636-642 |
| Publication date | 2016-06-25 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Communication Gazette (JOURNAL) |
| Journal identifiers | ISSN: 1748-0485 • E-ISSN: 1748-0493 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1748048516655713 |
| OpenAlex | W2465996600 |
| Language | EN |
| Citations received | 3 |
| References cited | 14 |
This article hypothesizes that irrelevance/incommensurability of Western theories to the media studies on the side of global East and South, especially India, is one of the primary reasons for the growing unbearable lightness in communication research. While the study points out to the existing divergent views on the declining rigor in the communication research—especially with respect to methodologies—in the West, it also suggests that the six parameters that Servaes (2015) together with Anderson and Middleton (2014, 2015) offered as an agenda to help improve the current paradigms of communication research is quite ideal for the pursuing de-westernizing media research in India. In the process, the study traverses through various conflicts between different methodologies in communication research and how new paradigms, prompted by the rapid emergence of new technologies, have come to play key role in re-defining the current methodologies in communication research
Communication studies · Communication theory · Economics · Epistemology · Ideal (ethics · Lightness · Political science · Positive economics · Process (computing · Social science · Sociology · Communication · Computer Science · Cultural and Communication Design Research · Media Studies and Communication · Visual Culture and Art Theory
Globalizing communication/journalism, ending fragmentation within philosophy, and analyzing history as life-spans in samsara
Communication Theory as a Field
Culture, Paradigm, and Communication Theory
De-Westernizing communication/social science research
Where Have All the Milestones Gone? The Decline of Significant Research on the Process and Effects of Mass Communication
The Evolution of Media Effects Theory
The Structure of Scientific Revolutions
Anatomy of the Two Subdisciplines of Communication Study
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |