The interplay of mediascapes and cityscapes in a sports mega-event
The power dynamics of place branding in the 2010 Fifa World Cup in South Africa
Bibliographic Data
| ID | 12899033 |
|---|---|
| Authors | Sami Kolamo (Tampere University, corresponding author), Jani Vuolteenaho (0000-0002-2288-8333, University of Helsinki) |
| Year | 2013 |
| Volume | 75 |
| Issue | 5-6 |
| Pages | 502-520 |
| Publication date | 2013-07-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Communication Gazette (JOURNAL) |
| Journal identifiers | ISSN: 1748-0485 • E-ISSN: 1748-0493 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1748048513491908 |
| OpenAlex | W2117399308 |
| Language | EN |
| Citations received | 3 |
| References cited | 35 |
Drawing on critical literature on the neoliberal practices of event and place branding, the article addresses the interplay of mediascapes and cityscapes in the making of the South African football spectacle in 2010. In analysing the world’s biggest football mega-event, orchestrated by FIFA (Fédération Internationale de Football Association) in collaboration with the South African hosts and mainly multinational sponsors, the article first addresses the manifestations of branding in the built environment, from flamboyant stadium architecture to transport and media technological infrastructures. Next, it scrutinizes people’s expected and actual acts and roles in the urban stages of the tournament. Ordinary South Africans were exhorted to co-create the tournament brand in the role of wildly celebrating ideal fans. As the flipside to and prerequisite for the emotionally captivating images circulated in the global mass media, the event-led enclaves of the tournament in the urban space were actually cleansed of people, symbols and actions that threatened the harmonious place brand
Advertising · Archaeology · Business · Event (particle physics · Football · Football club · Ideal (ethics · Media studies · Mega · Place Branding · Political science · Sociology · Spectacle · Stadium · Tourism · Tournament · Adventure Sports and Sensation Seeking · History · Law · Sport and Mega-Event Impacts · Sports, Gender, and Society · Architecture
Splintering Urbanism
Telecommunications and the City
The Media City
Non-places
Geographies of Exclusion
Economies of Signs and Space
Neo-liberalism and the future of place marketing
Searching for a Centre that Holds
The Human Condition
Football’s tsars
The 2010 Fifa World Cup
South Africa's World Cup
Selling places. The city as cultural capital, past and present
New Directors, Customers, and Fans
Spectacle and Fandom
Cities and the Geographies of “Actually Existing Neoliberalism”
City Branding
Ambient Power
Media Spectacle
This is Our City
Underestimated Costs and Overestimated Benefits? Comparing the Outcomes of Sports Mega-Events in Canada and Japan
An Introduction to the Sociology of Sports Mega-Events
The 2010 Football World Cup as a Political Construct
Sport Spectacles, Uniformities and the Search for Identity in Late Modern Japan
Sport Venues and the Spectacularization of Urban Spaces in North America
| Citations per year | 0.33 |
|---|---|
| Citation span | 2017 - 2024 (8) |
| Highly cited | No |