Journalists’ Ideological Branding
Bridging Professional and Personal Branding on Twitter
Bibliographic Data
| ID | 12908685 |
|---|---|
| Authors | Arnon Kedem (0000-0003-0346-4719, Bar-Ilan University, corresponding author), Motti Neiger (0000-0003-0639-607X, Bar-Ilan University) |
| Year | 2024 |
| Volume | 18 |
| Issue | 9 |
| Pages | 2172-2190 |
| Publication date | 2024-02-07 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism Practice (JOURNAL) |
| Journal identifiers | ISSN: 1751-2786 • E-ISSN: 1751-2794 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/17512786.2024.2313141 |
| OpenAlex | W4391647948 |
| Language | EN |
| Citations received | 1 |
| References cited | 39 |
Previous scholarship has identified three levels of journalists' brand identity: individual, organizational, and institutional. Based on an exploration of Israeli journalists on the Hebrew-speaking Twittersphere during three consecutive election campaigns (2019–2021), this paper wishes to offer an additional level: Ideological Branding. Such branding is based on journalists' ideological, political, social, economic, and religious viewpoints as well as their biography and networks of friends. It functions as a bridge that connects and integrates the professional and personal levels. The study employed a mixed-method approach, including in-depth interviews and quantitative and qualitative content analysis of 10 prominent Israeli journalists' Twitter profiles and political tweets (N = 2,758). The findings reveal that journalists, in general, and conservative ones in particular, are normalizing their political messages as legitimate journalistic narratives within mainstream media by effectively leveraging their ideological standpoint on Twitter to ignite online viral activity, thereby enhancing their brand recognition, career prospects, and celebrity status
Advertising · Brand equity · Bridging (networking · Business · Corporate branding · Employer Branding · Ideology · Political science · Politics · Public relations · Social media · Computer Science · Media Studies and Communication · Public Relations and Crisis Communication · Social Media and Politics · Marketing
Ideological asymmetries in conformity, desire for shared reality, and the spread of misinformation
Mob Censorship
Understanding Social Media Logic
A Decade of Research on Social Media and Journalism
Journalistic Role Performance
Twitter, Breaking The News, and Hybridity in Journalism
Polarization and Partisan Selective Exposure
Twittering the News
Drinking male tears
Normalizing Twitter
The Tension Between Professional Control and Open Participation
How journalists engage in branding on Twitter
Dimensions of Social Media Logics
The Web and its Journalisms
Network Journalism
Metajournalistic Discourse and the Meanings of Journalism
A Media Sociology for the Networked Public Sphere
Branding (Health) Journalism
Messengers of the Right
A Conceptual Framework for Journalistic Identity on Social Media
The Celebrified Journalist
The Journalist Is Marketing the News
Populist disseminators, detached watchdogs, critical change agents and opportunist facilitators
The objectivity norm in American journalism
Blurring boundaries
Making the most of Twitter
What journalists retweet
What is good journalism? comparing Israeli public and journalists' perspectives
Ideologues without Issues
I Disrespectfully Agree
Affect, Not Ideology
The promotion and presentation of the self
A Personalized Self-image
On the Role of Emotion in the Future of Journalism
Alphas, Betas, and Incels
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |