Health and Lifestyle to Serve the Public
A case study of a cross-media programme series from the Norwegian Broadcasting Corporation
Bibliographic Data
| ID | 12908810 |
|---|---|
| Authors | Roel Puijk (0000-0001-5471-6862, Schlumberger (Ireland), corresponding author) |
| Year | 2011 |
| Volume | 6 |
| Issue | 1 |
| Pages | 75-91 |
| Publication date | 2011-10-25 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journalism Practice (JOURNAL) |
| Journal identifiers | ISSN: 1751-2786 • E-ISSN: 1751-2794 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/17512786.2011.622911 |
| OpenAlex | W1899948426 |
| Language | EN |
| References cited | 11 |
This study traces the changes of a prime-time health and lifestyle television programme (Puls) on the main channel of the Norwegian Broadcasting Corporation (NRK) across the last decade. The overall pattern of change is that as a public-service broadcaster, the NRK continues to broadcast factual programmes in prime time, which incorporate different entertainment and interactive elements to guarantee their popularity and relevance to the viewers. The integration of television and online activity has lessened over the years. The television content has become more lifestyle-oriented, while the Internet content has more stress on factual information and news. The use of reality elements has led to a strong emphasis on motivating the viewer to adopt an active lifestyle, while the viewers’ possibilities to participate actively in the programme have diminished
Advertising · Broadcasting (networking · Business · Corporation · Entertainment · Internet privacy · Norwegian · Political science · Popularity · Prime time · Public broadcasting · Public relations · Public service · Relevance (law · Computer Science · Media Influence and Health · Media Studies and Communication · Radio, Podcasts, and Digital Media
| Citation velocity | historical |
|---|---|
| Highly cited | No |