Media Logic and Political Logic Online and Offline

The case of climate change communication

Bibliographic Data

ID12908993
AuthorsJörg Haßler (0000-0003-2907-5228, Schlumberger (Ireland), corresponding author), Marcus Maurer (0009-0000-4582-3623, Linnaeus University, corresponding author), Corinna Oschatz (0000-0003-3276-5721, Snap (United States), corresponding author)
Year2014
Volume8
Issue3
Pages326-341
Publication date2014-03-11
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2014.889451
OpenAlexW1506137959
LanguageEN
Citations received12
References cited48

One aspect of the mediatization of politics is the idea that political actors adapt to the communication logic of news media to gain, for example, news media attention. Currently, this process may be influenced by the diffusion of the internet as a political communication channel, especially because online communication provides a new opportunity for political actors to communicate directly with citizens. Thus far, the adaptation to media logic by political parties has mainly been examined in the context of election campaigns. In order to transfer these findings to regular political communication, this study compares the use of media logic in the mass media and in direct political communication channels online and offline about the United Nations Climate Change Conferences 2011 and 2012. A quantitative content analysis of the conference protocols (input) and the presentation of the conference results in the seven most frequently used German offline news outlets (print and TV) and their online counterparts, as well as political offline and online communication channels like parliamentary speeches and websites of the six parties represented in the German parliament (output), was conducted. Results show that in the context of regular political communication, political actors seem to follow media logic to a lesser extent than in the context of election campaigns. Thus far, the influence of online communication on the mediatization of politics seems to be rather marginal. The causes and consequences of these findings are discussed

Advertising · Business · Communication studies · Context (archaeology · German · Media studies · New media · Online and offline · Parliament · Political communication · Political science · Politics · Public relations · Sociology · Climate Change Communication and Perception · History · Law · Media Studies and Communication · Social Media and Politics

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