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Local News on Facebook

How Television Broadcasters use Facebook to Enhance Social Media News Engagement

Bibliographic Data

ID12909256
AuthorsMiao Guo (0000-0002-6103-8016, University of Connecticut, corresponding author), Fu-Shing Sun (Ball State University)
Year2022
Volume18
Issue5
Pages1100-1118
Publication date2022-05-13
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2022.2074519
OpenAlexW4280503107
LanguageEN
Citations received8
References cited46

This study examines how local television broadcasters use Facebook to enhance social media news engagement. By scraping 1,063 news posts from nine local television stations’ Facebook pages, this investigation performs a content analysis on different features of news posts, including news topics, message vividness and interactivity, post time, and length of the post. This study further explores how news post features affect three dimensions of news engagement, indicated by reactions, comments, and shares

Advertising · Business · Internet privacy · News media · Social media · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Technology Adoption and User Behaviour

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Unique citing works8
Citations per year2
Citation span2022 - 2025 (4)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 8

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