Future Business Innovation in Minority Language Media

Back to basics

Bibliographic Data

ID12909343
AuthorsIñaki Zabaleta (0000-0001-6119-0598, North-West State Technical University, corresponding author), Carme Ferré-Pavia (0000-0002-7258-6376, Ferrer Grupo (Spain), corresponding author), Arantza Gutiérrez (0000-0002-2856-1438, North-West State Technical University, corresponding author), Itxaso Fernández (0000-0002-0929-0775, Hospital Fernández, corresponding author), Nikolas Xamardo (North-West State Technical University, corresponding author)
Year2014
Volume8
Issue5
Pages508-518
Publication date2014-04-14
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2014.895518
OpenAlexW2335162647
LanguageEN
Citations received3
References cited5

This article investigates innovation in the media business models that some European minority-language news organizations are implementing in these times of economic crisis. It entails a shift in the underlying business and service philosophy which interpellates the community and pleads for a change in their mutual relationship. The research is based on the case studies of two private media companies from the Catalan and Basque language media systems that were experiencing economic and financial difficulties. Conducting inspirational advertising campaigns, the news organizations issued a call for readers and non-readers to make a funding commitment to the project, a pledge to provide new revenues and liaisons, while retaining and enhancing the standard income streams. In brief, it is about going back to the basics of active community projects and involvement

Business · Catalan · Pledge · Political science · Public relations · Revenue · Service (business · Media and Digital Communication · Media, Journalism, and Communication History · Radio, Podcasts, and Digital Media · Accounting · Marketing

Tools

Open DOISci-Hub