Nobody Really Wants to be Called Bossy or Domineering”

Feminist critique of media “industry speak”

Dados Bibliográficos

ID12909367
AutoresSamiyyah Black (Florida International University), Carolina Estrada (Florida International University), Mirza Carolina de la Fuente (Florida International University), Ashley Orozco (Florida International University), Andrew Trabazo (Florida International University), Sofia De La Vega (Florida International University), Robert Gutsche (0000-0001-6132-3493, Florida International University, autor correspondente)
Ano2017
Volume13
Fascículo1
Páginas35-51
Data de publicação2017-11-22
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournalism Practice (JOURNAL)
Identificadores do periódicoISSN: 1751-2786 • E-ISSN: 1751-2794
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2017.1399812
OpenAlexW2768390232
IdiomaEN
Citações recebidas2
Referências citadas37

This article examines talks given by 12 female media professionals at a Southern US university’s center on women in communication between 2013 and 2015 to identify the influence of hegemonic masculinity in industry speak about women and professionalism in the fields of journalism, advertising, and public relations. This paper applies a feminist critique of discussions about “work–life balance,” “leaning in,” “emotion,” and language about the role of technology and innovation in women’s careers, to argue that inherent in these discussions about media professionalism are traits that perpetuate binary notions of feminine–masculine traits of the workplace. As a whole, these messages fail to account for notions of intersectionality and perpetuate inequality and masculine power for future professionals

Hegemonic masculinity · Hegemony · Intersectionality · Journalism · Masculinity · Media studies · nobody · Political science · Politics · Power (physics · Sociology · Gender Diversity and Inequality · Gender Studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising · Psychology · Social Psychology