From Newspapers to Multimedia Groups
Business growth strategies of the regional press in Spain
Bibliographic Data
| ID | 12909372 |
|---|---|
| Authors | Miguel Carvajal Prieto (0000-0001-6547-6171, ESIC Hospital, corresponding author), José Alberto García Avilés (0000-0001-7854-3476, Schlumberger (Ireland), corresponding author) |
| Year | 2008 |
| Volume | 2 |
| Issue | 3 |
| Pages | 453-462 |
| Publication date | 2008-09-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journalism Practice (JOURNAL) |
| Journal identifiers | ISSN: 1751-2786 • E-ISSN: 1751-2794 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/17512780802281198 |
| OpenAlex | W1511424359 |
| Language | EN |
| Citations received | 4 |
| References cited | 5 |
Regional newspapers in Spain have experienced a period of stability and prosperity over the last two decades. But across the last five years, increasing media competition and declining circulation figures have diminished Spain′s regional newspaper industry bonanza and the sector is now actively implementing new strategies. This paper analyses the implementation of multimedia and convergence strategies at the two larger Spanish regional media groups: Vocento and Prensa Ibérica. Using a case study methodology, the authors provide a perspective on how these regional newspapers have turned into multimedia groups and consider the main difficulties they have encountered along the way and they are still facing. Most Spanish regional newspapers are becoming multimedia groups, which integrate print, radio, television and online platforms. Newspaper publishers have developed strategies that include: the empowering of multimedia newsrooms that provide stories regardless of media platform or distribution method; aggressive cross-promotion; equalizing perceptions of status between newspaper, audiovisual and online workers; utilizing the online service for breaking news that occurs off-publication cycle and encouraging print-side staff members to generate content for exclusive use online
Advertising · Business · Competition (biology · Distribution (mathematics · Multimedia · Newspaper · Political science · Politics · Promotion (chess · Prosperity · Technological convergence · Telecommunications · Computer Science · Journalism and Media Studies · Media and Digital Communication · Media, Journalism, and Communication History
The Creation of Branded Content Teams in Spanish News Organizations and Their Implications for Structures, Professional Roles and Ethics
Convergence Culture in European Newsrooms
Uso del pódcast en la estructura productiva de los grupos periodísticos españoles especializados en prensa regional
Vocento o los límites de la prensa regional
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,4 |
| Citation span | 2016 - 2025 (10) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |