Scope and Difficulties of the Transmedia Practice. A Case Study on the Spanish PSM System
Bibliographic Data
| ID | 12909586 |
|---|---|
| Authors | Ainara Larrondo Ureta (0000-0003-3303-4330, University of the Basque Country, corresponding author) |
| Year | 2019 |
| Volume | 14 |
| Issue | 8 |
| Pages | 991-1007 |
| Publication date | 2019-10-20 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journalism Practice (JOURNAL) |
| Journal identifiers | ISSN: 1751-2786 • E-ISSN: 1751-2794 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/17512786.2019.1679036 |
| OpenAlex | W2980898071 |
| Language | EN |
| Citations received | 9 |
| References cited | 13 |
According to a growing volume of academic literature on the subject, transmedia fiction and non-fiction production is now one of the main areas driving innovation in media companies, thanks to the improvements it brings in numerous interconnected fields: narrative and content, management and productive strategy, brand promotion, etc. In this context the article focuses on transmedia linked to public broadcasting companies, starting with a qualitative study based on interviews with expert professionals from thirteen corporations in Spain, one operating at the national level (RTVE) and twelve at the regional level (A Punt Media, CARTV, CCMA, CRTVG, CMM, EITB, EPRTVIB, RTVM, RTPA, RTVA, RTRM and RTVC). The results show how professionals view the concept of transmedia production, its advantages, disadvantages and the challenges it poses, which depend on these corporations’ service and relationship with audiences. As the conclusions state, the keys factors for understanding the professional transmedia strategy of public broadcasting corporations are found in the characteristics of today’s media market, which is suffering from budget cuts and growing competition
Advertising · Broadcasting (networking · Business · Context (archaeology · Geography · Narrative · Political science · Promotion (chess · Public broadcasting · Public relations · Public service · Scope (computer science · Service (business · Sociology · Computer Science · Media and Digital Communication · Media, Journalism, and Communication History · Radio, Podcasts, and Digital Media · Marketing
Capítulo 8. Innovaciones en periodismo móvil y nuevos códigos informativos
Competencias y perfil profesional de los gestores de medios sociales en los medios de comunicación
Clear Benefits, Complex Barriers
Estrategias de comunicación transmedia en campañas políticas
Spanish regional public radios and the challenge of the young audiences
Participación en los medios públicos autonómicos en España en la esfera digital
Entre la competencia y la supervivencia
The Media and Information in the Content Diet of Colombian Social Media Users
Innovating Public Service Media Practice and Mission
From Television to Multi-Platform
The advance of autonomous public televisions in the convergent scenario
The New Spanish Public Service Broadcasting Model
Opportunities and Limitations of Newsroom Convergence
Researching Media Convergence and Crossmedia News Production
Reinventing Public Service Communication
| Unique citing works | 9 |
|---|---|
| Citations per year | 2,25 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 9 |