News Sharing Using Self-destructive Content in Digital Native Media from an International Perspective

Dados Bibliográficos

ID12909665
AutoresJosé Sixto García (0000-0002-2988-0975, Universidade de Santiago de Compostela, autor correspondente), Ana Isabel Rodríguez Vázquez (0000-0001-7975-1402, Universidade de Santiago de Compostela), Xosé López-García (0000-0002-1873-8260, Universidade de Santiago de Compostela)
Ano2021
Volume17
Fascículo7
Páginas1341-1356
Data de publicação2021-11-18
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournalism Practice (JOURNAL)
Identificadores do periódicoISSN: 1751-2786 • E-ISSN: 1751-2794
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2021.2000883
OpenAlexW3212100790
IdiomaEN
Citações recebidas1
Referências citadas49

Native digital media use of self-destructive content for the dissemination of news is investigated. This new format, characterized by its ephemerality, has become fashionable within the most successful social networks. Spanish media outlets are analysed and compared with European and American ones. The results indicate that native cybermedia is disseminating content through this format, increasing audience engagement, especially within the youth. Interestingly, these media focus intently on Instagram while neglecting Facebook and Youtube. Models of transmedia, like swiping up, cross-media and cross-promotion narratives are valued, and made apparent is the usefulness of the format to improve the general public’s participation, and in the sending of user-generated content. This work delves into an under-researched field, offering a valuable perspective for communication companies to influence the daily spaces of social interaction by offering bite-size portions of information

Advertising · Art · Business · Content (measure theory · Digital content · Digital media · Dissemination · Focus (optics · Internet privacy · Media content · Media studies · Multimedia · Narrative · Perspective (graphical · Political science · Promotion (chess · Social media · Sociology · Telecommunications · World Wide Web · Communication and COVID-19 Impact · Computer Science · Media and Digital Communication · Social Media and Politics