Glocalized whiteness

Sustaining and reproducing whiteness through “skin toning” in post-colonial Ghana

Datos Bibliográficos

ID12910089
AutoresGodfried Asante (0000-0002-2595-2687, University of New Mexico, autor de correspondencia)
Año2016
Volumen9
Número2
Páginas87-103
Fecha de publicación2016-03-16
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of International and Intercultural Communication (JOURNAL)
Identificadores de la revistaISSN: 1751-3065 • E-ISSN: 1751-3057
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17513057.2016.1154184
OpenAlexW2306728019
IdiomaEN
Citas recibidas16
Referencias citadas33

This research explores the changing discourse surrounding skin lightening currently referred to as “skin toning” in sub-Saharan Africa. This study problematizes the “skin toning” discourse which deceitfully implies that dark-skinned individuals can “slightly lighten” their skin with fewer social and physical consequences. Through critical discourse analysis of an interview with a former Ghanaian beauty queen (Nasara) on YouTube, it became evident that she utilized specific neoliberal ideologies to discursively frame “skin bleaching.” The concurrent interpretations of skin toning speak to the spaces where gender, race, class, and social status intersect to create particular subjectivities and produce particular discourses at specific times

Aesthetics · Art · Beauty · Colonialism · Critical discourse analysis · Frame (networking · Ideology · Political science · Politics · Race (biology · Skin color · Sociology · African Sexualities and LGBTQ+ Issues · Gender Studies · Gender, Feminism, and Media · History · Postcolonial and Cultural Literary Studies