May the Force Be With You”

Narendra Modi and the Celebritization of Indian Politics

Datos Bibliográficos

ID12918115
AutoresSwapnil Rai (0000-0003-2175-5958, University of Michigan, autor de correspondencia)
Año2019
Volumen12
Número3
Páginas323-339
Fecha de publicación2019-03-26
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaCommunication Culture and Critique (JOURNAL)
Identificadores de la revistaISSN: 1753-9137 • E-ISSN: 1753-9129
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1093/ccc/tcz013
OpenAlexW2940489940
IdiomaEN
Citas recibidas21
Referencias citadas16

“May the force be with you” were the Indian Prime Minister Narendra Modi’s parting words as he ended his 2014 address to a rapturous crowd of Indian Americans in New York’s Madison square garden. Modi is the first PM to address the country through his own radio show, actively use social media, as well as technologies such as the 3D hologram. This article examines the ways in which Modi’s celebritized politics is strategically constructed and performed, honing in on Modi’s utilization of media, technology, and popular culture. It interrogates the processes such as the personalization of his political image through social media, the use of film stars to cultivate affect and allure by association, in constructing brand Modi

Media studies · Personalization · Political science · Politics · Prime minister · Social media · Sociology · World Wide Web · Cinema and Media Studies · Computer Science · Gender, Feminism, and Media · South Asian Cinema and Culture · Law