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Squid Game and the imagining of Afro-Asian connections through Black Twitter memescapes

Bibliographic Data

ID12918184
AuthorsT Love (0000-0002-0744-614X, Grand Valley State University, corresponding author), Youngrim Kim (0000-0001-7771-2872, Rutgers, the State University of New Jersey)
Year2022
Volume15
Issue4
Pages552-554
Publication date2022-10-31
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication Culture and Critique (JOURNAL)
Journal identifiersISSN: 1753-9137 • E-ISSN: 1753-9129
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1093/ccc/tcac041
OpenAlexW4307890367
LanguageEN
Citations received1
References cited8

The release of Netflix’s Squid Game facilitated a viral pop culture moment, as the show’s critique of capitalism and structural inequality resonated with global audiences. Memes about the series were frequently shared across social media, as users interpolated themselves into the Squid Game universe. We argue that the memes produced by Black Twitter users are a form of meme play that can be read as a significant moment in the shared cultural and activist lineage of Black and Korean communities. Although racial tension is often at the center of the relationship between these two marginalized groups, we suggest that Black Twitter users’ interpolation of themselves into a distinctly Korean cultural product provides us with a chance to imagine how interracial solidarities can be visualized. This is significant in the age of the Black Lives Matter and Stop Asian Hate Movements, which are supported by members of both communities

Advertising · Capitalism · Media studies · Political science · Politics · Social media · Sociology · World Wide Web · Asian Culture and Media Studies · Computer Science · Gender, Feminism, and Media · Humor Studies and Applications · Law

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Unique citing works1
Citations per year0,33
Citation span2023 - 2023 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1
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