Snapchat’s Dialectics of Socialization
Revisiting the Theory of the Spectacle for a Critical Political Economy of Social Media
Bibliographic Data
| ID | 12918207 |
|---|---|
| Authors | Marco Briziarelli (0000-0002-4311-2534, University of New Mexico, corresponding author) |
| Year | 2019 |
| Publication date | 2019-07-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication Culture and Critique (JOURNAL) |
| Journal identifiers | ISSN: 1753-9137 • E-ISSN: 1753-9129 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/ccc/tcz029 |
| OpenAlex | W2972396816 |
| Language | EN |
| Citations received | 3 |
| References cited | 28 |
In this paper, I use the online app Snapchat as a prism through which I illustrate a “spectacular” power of current informational/communicative capitalism: the ability to subsume and integrate a broad range of practices into a holistic socialization process that operates both at the level of media platform structures and at the level of subjectivization mechanisms. I advance this argument by historicizing Guy Debord’s notion of the Spectacle via Autonomist Marxism and Voloshinov’s materialist semiotics. Shedding light on the tensions inhabiting the post-Fordist labor process its users are involved in—such as autonomy/heteronomy, sociability/alienation, and display/concealment—I show how Snapchat points to a Spectacle that consistently operates through a dialectic of socialization, which enables and compels, consorts and estranges, and deceives and exhibits
Aesthetics · Alienation · Argument (complex analysis · Art · Capitalism · Dialectic · Epistemology · Materialism · Media studies · Political science · Politics · Power (physics · Semiotics · Social science · Socialization · Sociology · Spectacle · Cinema and Media Studies · Cultural Industries and Urban Development · Digital Economy and Work Transformation · Law · Philosophy
“What do they snapchat about?” Patterns of use in time-limited instant messaging service
The work of being watched
A Mathematical Theory of Communication
Labor and Monopoly Capital
What Is Digital Labour? What Is Digital Work? What’s their Difference? And Why Do These Questions Matter for Understanding Social Media
Consumption and Identity at Work
The Hi-Tech Gift Economy
The Friendship Assemblage
Michel Foucault in the Social Study of ICTs
Presidential spectacles
Value, Rent, and the Political Economy of Social Media
Redesigning Civic Education for the Digital Age
Social Media
Labour process theory and the gig economy
Alienation, Exploitation, and Social Media
Autonomist Marxism and the Information Society
Snapchat memory and youth digital sexual cultures
Free Labor
Le nouvel esprit du capitalisme
Images of Breastfeeding on Instagram
The Oral Paradigm and Snapchat
In the Social Factory
Social Media as a Public Sphere? Politics on Social Media
| Citations per year | 0.5 |
|---|---|
| Citation span | 2020 - 2024 (5) |
| Highly cited | No |