A knee at the table
Jay-Z, Colin Kaepernick, and the endurance of competing strategies in Black social justice
Bibliographic Data
| ID | 12918447 |
|---|---|
| Authors | Lily Kunda (William & Mary, corresponding author) |
| Year | 2024 |
| Volume | 18 |
| Issue | 1 |
| Pages | 58-66 |
| Publication date | 2024-11-05 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication Culture and Critique (JOURNAL) |
| Journal identifiers | ISSN: 1753-9137 • E-ISSN: 1753-9129 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/ccc/tcae040 |
| OpenAlex | W4404055624 |
| Language | EN |
| References cited | 23 |
In August 2019, the U.S. National Football League (NFL) and entertainment company Roc-Nation entered into a partnership to amplify the league’s “social justice efforts.” This partnership received mixed reactions from news media and fans with significant negative criticism. Many accused the NFL of using the celebrity reputation of Roc-Nation founder, Jay-Z, for cultural capital to recoup from the negative press received following the 2016 protest of Colin Kaepernick. This article examines the media discourse following the announcement of the partnership and how it perpetuates a long-existing ideological feud within Black social justice that questions if the path to racial progress must be achieved with the help of white institutions. I argue that the adoption of neoliberal ideologies into contemporary activism has shifted focus from the needs of the communities being served to the brand image and market profits of celebrity activists and corporations
Criminology · Data mining · Economic Justice · Political science · Social justice · Sociology · Table (database · Computer Science · Critical Race Theory in Education · Labor Movements and Unions · Medicine · Race, History, and American Society · Gerontology · Law
Individuals in Movements
Neoliberalism, Corporate Culture, and the Promise of Higher Education
Black, White, and in Color
Privacy in Context
Fabrication as Ethical Practice
A rant good for business
Disciplining Black activism
The Unfinished Dialogue of Martin Luther King, Jr. and Malcolm X
Where I’m From”
The limits of representation activism
The Continuing Myth of Black Capitalism
BlackLivesMatter
Black Capitalism and Black Inequality
Sporting dissent
The Challenge of Cultural Elites
Resource Mobilization and Social Movements
| Citation velocity | historical |
|---|---|
| Highly cited | No |