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Life Magazine in Africa and the Ideology of Modernization

Bibliographic Data

ID12919481
AuthorsBassnett (0000-0002-6632-8450, corresponding author)
Year2020
Volume13
Issue2
Pages273-293
Publication date2020-05-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePhotographies (JOURNAL)
Journal identifiersISSN: 1754-0763 • E-ISSN: 1754-0771
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17540763.2020.1734065
OpenAlexW3026930621
LanguageEN
Citations received1
References cited18

Life was a popular news magazine that used photography to influence the way millions of Americans perceived geopolitical events during the Cold War. Combining information and entertainment in new ways, it reassured its predominantly white, middle-class readership of their privileged place within a volatile world. This article considers how the ideology of modernization informed the magazine's coverage of Africa. Prevalent from the late 1940 s to the mid 1960 s, modernization theory proposed a framework for understanding the transition from traditional to modern, democratic societies. It was one of the main ways the United States constructed its identity as a world power during the collapse of imperialism. Focusing on the early 1950 s, including a 1953 special issue, the article shows how the magazine's coverage of Africa conveyed different aspects of the ideology of modernization. It builds on previous scholarship on Life by looking beyond the internal politics of the US to analyse how the magazine used its distinctive visual language to reinforce racist stereotypes. By contrasting life in Africa with technological and commercial innovation in the US, Life gave the impression that American-style modernization was superior to imperial rule because of its focus on economic development

Aesthetics · Art · Ideology · Media studies · Modernization theory · Political science · Politics · Social science · Sociology · Anthropological Studies and Insights · Caribbean and African Literature and Culture · Caribbean history, culture, and politics · Law

  • Professionalism, privilege and publicity

    Open Access•E Lamberg•Visual Studies•2024

  • Cold War Civil Rights

    Mary L Dudziak•Cold War Civil Rights•2011

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    Vera Kutzinski, Vera M Kutzinski•Against the American grain•1987

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    Christina Klein•Cold War Orientalism•2003

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    David J Garrow, Martin A Berger•Seeing Through Race•2011

  • The global cold war

    Open Access•João A C Vargas•Revista Brasileira de Política…•2007

  • Life's America

    Erika Do, Erika Doss et al.•Journal of American History•1995

  • Time Inc

    Marshall Mcluhan, Robert T Elson et al.•International Journal Canada s…•1969

  • Colonial Discourse and Postcolonial Theory

    Robert Mclaughlan, N Srivastava•The Year s Work in Critical and…•2014

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  • The Dream of a New Social Order

    K A Cerulo, Matthew Schneirov•Social Forces•1996

Unique citing works1
Citations per year0,5
Citation span2024 - 2024 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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