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The Welcome Neighbors Sign—A Pro-Immigration Design Artifact

How One Yard Sign Became a National Movement of Political Dissent

Bibliographic Data

ID12922443
AuthorsElisabeth Kvernen (0009-0006-9601-1194), Janel Kragt Bakker (0000-0002-9029-641X)
Year2026
Volume18
Issue1
Pages83-109
Publication date2026-01-02
Open AccessNo
TypeARTICLE
VenueDesign and Culture (JOURNAL)
Journal identifiersISSN: 1754-7075 • E-ISSN: 1754-7083
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/17547075.2025.2600783
OpenAlexW7125504443
LanguageEN
References cited7

This article tells the story of a tri-colored yard sign, the “welcome neighbors sign,” that originated in a small religious community in Virginia. Through Mennonite social networks, the sign became a popular symbol of political resistance to the dominant immigration narrative around the 2016 presidential election cycle and beyond. Using a case study approach, this article explores the evolution of the sign from a neighborhood conversation to a national campaign, the political context in which the sign was created, its cultural and religious context within the Mennonite faith, its design and distribution, and, finally, its message and impact. This case study speaks to graphic designers who are interested in using their skills to influence social and political spaces. It examines how one small act of design had the power to spark a broader socio-political movement, and it considers how the use of nontraditional media can illuminate alternative stories and points of view, amplify disenfranchised voices, and create social change.

Dissent · Movement (music · Political dissent · Politics · Sign (mathematics · Yard · Asian American and Pacific Histories · Cultural History and Identity Formation · Race, History, and American Society

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    Arturo Escobar•Designs for the Pluriverse•2018

  • Brokerage and Closure

    R S Burt•Brokerage and Closure•2005

  • Religious Identity and Political Participation in the Mennonite Church USA

    Open Access•Kyle C Kopko•Politics and Religion•2012

  • Why Strict Churches Are Strong

    L R Iannaccone•American Journal of Sociology•1994

  • The Strength of Weak Ties

    Mark Granovetter, Mark S Granovetter•American Journal of Sociology•1973

Highly citedNo

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