De-westernizing public relations
A comparative and global perspective on the influence of personal and patronage relationships across the world
Bibliographic Data
| ID | 12928247 |
|---|---|
| Authors | César Garcia (0000-0003-4866-2970, ESIC Hospital, corresponding author) |
| Year | 2024 |
| Volume | 16 |
| Issue | 1 |
| Pages | 83-99 |
| Publication date | 2024-01-26 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Catalan Journal of Communication & Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1757-1898 • E-ISSN: 1757-1901 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/cjcs_00096_1 |
| OpenAlex | W4391254019 |
| Language | EN |
| References cited | 27 |
This article highlights diversity and pluralism in the field of public relations. It challenges the normative ideals that books have traditionally taught us about how communication between organizations and their public should be. A review of the importance of personal and patronage relationships in non-western countries from every continent (Latin America and Southern Europe, China, India and Sub-Saharan Africa) shows a rich and complex reality about how communication happens. It reveals that we do not live in a perfect, predictable world – not necessarily a negative factor, but rather a source of richness. This should not be surprising news since the United States, Canada, Australia and western EU countries represent approximately just 8 per cent of the world population. A main diversity factor in strategic communication is the importance of patronage relationships, often ignored or minimized in books on the subject. Offering multiple perspectives aims to show how the importance of considering the construction of personal relationships as part of the strategic menu of organizations should not be stigmatized or considered an undesired outcome to eradicate. In most societies, patronage relationships and personal relations play a large role when organizations build relationships with their public
Diversity (politics · Epistemology · Normative · Perspective (graphical · Pluralism (philosophy · Political science · Population · Public relations · Sociology · Subject (documents · Law · Management and Organizational Studies · Media Studies and Communication · Public Relations and Crisis Communication
The Institutional Process of Market Clientelism
The African Palaver Reconciliation Model and Mission
The Construction of the Modern West and the Backward Rest
Peer-to-peer guanxi and unethical practices
Ivoirien television, willing vector of cultural imperialism
Political clientelism and the media
Caciquismo and Democracy
Changes in Chinese Culture as Examined Through Changes in Personal Pronoun Usage
| Citation velocity | historical |
|---|---|
| Highly cited | No |