Spain's 2008 cyber-campaign

Only for a very active minority

Bibliographic Data

ID12928313
AuthorsVíctor Sampedro Blanco (0000-0003-4831-8731, Universidad Rey Juan Carlos, corresponding author), Jose Lopez-Rey (Universidade Iguaçu), Celia Muñoz Goy (Universidade Iguaçu), José Luis Dader García (0000-0001-7354-5587, Universidad Complutense de Madrid), Eva Campos Domínguez (0000-0002-8970-7947, Universidad de Valladolid)
Year2011
Volume3
Issue1
Pages3-19
Publication date2011-05-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCatalan Journal of Communication & Cultural Studies (JOURNAL)
Journal identifiersISSN: 1757-1898 • E-ISSN: 1757-1901
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/cjcs.3.1.3_1
OpenAlexW1989505581
LanguageEN
Citations received2
References cited9

This article clarifies the applicability of the cyber-campaign concept to the Spanish 2008 general elections in the light of data from two surveys of Internet use for political purposes during the elections, namely, of general and of intensive Internet users. Our results are compared with patterns of political use of the Internet in Spain and other countries. Findings reveal poor use of the political resources available online (not explained only by a comparatively lower Internet-adoption rate) and a multimedia political information consumption pattern even among intensive Internet users in which the most interactive devices have the least importance. These results are explained by an imbalance between demand for online political action during elections and the technology and content offered by political actors over the Internet

Action (physics · Business · Consumption (sociology · General election · Internet privacy · Political action · Political science · Politics · Public relations · Social science · Sociology · The Internet · World Wide Web · Computer Science · Law · Media and Digital Communication · Media Studies and Communication · Social Media and Politics

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