Achieving more Effective Social Marketing
Putting the Social Back into Systems Theory
Bibliographic Data
| ID | 12947083 |
|---|---|
| Authors | Will Allen (0000-0002-2569-6484, corresponding author), Denise M Conroy, Denise Conroy (0000-0002-5734-1178) |
| Year | 2011 |
| Volume | 7 |
| Issue | 3 |
| Pages | 1-10 |
| Publication date | 2011-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | The International Journal of Environmental Cultural Economic and Social Sustainability Annual Review (BOOK_SERIES) |
| Journal identifiers | ISSN: 1832-2077 • E-ISSN: 1832-2077 |
| Publisher | Common Ground Research Networks (PUBLISHER • US) |
| DOI | 10.18848/1832-2077/cgp/v07i03/54916 |
| OpenAlex | W2293755593 |
| Language | EN |
Business · Political science · Public relations · Social marketing · Sociology · Digital Marketing and Social Media · Service and Product Innovation · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |