Implementation of smart branding as a regional development strategy in Indonesia

Smart branding aims to optimise the appeal of a region, attract tourists and investors, and improve the quality of life for the community. With globalisation, every region is required to compete with one another to become an attractive, conducive, and culturally preserved region. Smart branding enhances a city’s competitiveness through the latest technology and more effective systemisation. The Indonesian government has begun to realise the importance of smart branding, awarding regions that have branded well through the Smart City Award event launched by the Ministry of Communication and Information Technology. This study aims to analyse how smart branding is implemented in Indonesia, the factors that support it, and how smart branding can support the implementation of smart cities across several cities in Indonesia. This study uses secondary data from the Central Statistics Agency and relevant previous studies. This study uses qualitative descriptive analysis and factor analysis. This study found that several cities that have received smart branding awards have strong brand awareness

Agency (philosophy · Appeal · Event (particle physics · Government (linguistics · Indonesian · Place Branding · Quality (philosophy · Smart city · Tourism · Cyberloafing and Workplace Behavior · Digital Marketing and Social Media · Smart Cities and Technologies