Shaping the Public in Southeast Europe

Social Fields Analysis

Bibliographic Data

ID12949463
AuthorsT Stojcevski (Marymount University), Tamara Besednjak Valič (0000-0002-6566-3679, Faculty of Applied Social Studies in Nova Gorica, corresponding author)
Year2022
Volume19
Issue19
Pages263-281
Publication date2022-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBalkan Social Science Review (JOURNAL)
Journal identifiersISSN: 1857-8772 • E-ISSN: 1857-8799
PublisherGoce Delchev University - Shtip (PUBLISHER)
DOI10.46763/bssr2219263s
OpenAlexW4285130823
LanguageEN
Citations received1
References cited20

Communication is invisible force that creates dynamic in each social field. Communication is imperative for existence of dynamics. There is no existence of social field without dynamics. Social field by itself is constitute from social forces: social institutions, social networks and cognitive frames. Actually they all shapes the social field. All those social forces might be utilized by the actors in their communication strategies which all may shape the public. The process of communication and communicator’s awareness level related on influence of social forces or communication process which is the subject of the current article. The reader may also find out how the social forces are influential on communication and how of the other hand the communicating agents use them to shape the public? The article offers a theoretical model of communication, based on the SOFIA approach to analysis of social fields. The model defines several categories in each social force that affects the communication process. It is a complex process in which the social forces influence each other, and simultaneously exert a joint influence on the public. Usually, actors or their groups are categorized into eight different areas, and each of them has its agent-communicator. He is as a matter of fact representative of a group that communicates with the public on behalf of a particular group. Always read the term agent - communicator, in our paperwork as a part of the group consisting of formal actors or formal agents

Field (mathematics · Political science · Process (computing · Public relations · Social communication · Social dynamics · Social force · Social group · Social relation · Social science · Sociology · Computer Science · Law · Psychology · Public Relations and Crisis Communication · Social Psychology

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Open DOIOpen Access