Vuvuzela Magic
The Production and Consumption of ‘African’ Cultural Heritage during the Fifa 2010 World Cup
Bibliographic Data
| ID | 12955431 |
|---|---|
| Authors | Duane Jethro (0000-0002-3258-259X, Utrecht University, corresponding author) |
| Year | 2014 |
| Volume | 7 |
| Issue | 2 |
| Pages | 177-204 |
| Publication date | 2014-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | African Diaspora (BOOK_SERIES) |
| Journal identifiers | ISSN: 1872-5457 • E-ISSN: 1872-5465 |
| Publisher | Brill (PUBLISHER • NL) |
| DOI | 10.1163/18725465-00702003 |
| OpenAlex | W2313719440 |
| Language | EN |
| Citations received | 6 |
| References cited | 14 |
During the FIFA 2010 World Cup in South Africa, a mass-produced, plastic football supporters’ horn known as the vuvuzela attracted worldwide fame and infamy. This article discusses the vuvuzela ’s construction as a material and sonorous register of ‘African’ and ‘South African’ cultural distinctiveness. Specifically, it discusses the production, circulation and consumption of its ‘African’ cultural significance as a heritage form. It outlines the contested political and ideological economy – involving the South African state and football officials, FIFA , a local manufacturer, indigenous groups and football fans – through which the instrument travelled. Demonstrating the instrument’s circulation through this network, the article shows how the construction and authentication of the vuvuzela materially and sonically staged the negotiation of notions of ‘Africanness’ and ‘South Africanness’, as well as their complex relationship in post-apartheid South Africa, during the tournament
African studies · Consumption (sociology · Economy · Football · French horn · Ideology · Indigenous · MAGIC (telescope · Media studies · Negotiation · Political science · Politics · Social science · Sociology · Anthropology · Diverse Musicological Studies · History · Law · Music History and Culture · Sports, Gender, and Society
The Politics of Aesthetics
Museum Materialities
Culture and authenticity
Representation in the first African World Cup
Visualising modernity
The disharmonious honking of the vuvuzelas
The World Cup, Vuvuzelas, Flag-Waving Patriots and the Burden of Building South Africa
It's Africa's turn!' The narratives and legitimations surrounding the Moroccan and South African bids for the 2006 and 2010 Fifa finals
Popular culture, discourse and divergent identities
African Soccerscapes
The 2010 World Cup in South Africa
Aesthetics of Persuasion
Accra's Sounds and Sacred Spaces
A Nation To Be Reckoned With
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,6 |
| Citation span | 2016 - 2024 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |