Introducing the Feminist Management Discourse in Organizations
Bibliographic Data
| ID | 12968482 |
|---|---|
| Authors | Aagoth Elise Storvik (0000-0001-8860-2230, Forskning.no (Norway), corresponding author) |
| Year | 2012 |
| Volume | 4 |
| Issue | 1 |
| Publication date | 2012-02-28 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Review of European Studies (JOURNAL) |
| Journal identifiers | ISSN: 1918-7173 • E-ISSN: 1918-7181 |
| Publisher | Canadian Center of Science and Education (PUBLISHER) |
| DOI | 10.5539/res.v4n1p155 |
| OpenAlex | W2072073242 |
| Language | EN |
| References cited | 40 |
The article demonstrates management discourse without masculine subtexts. In two organizations in the Norwegian state administration management was talked about either as a truly gender neutral activity or as a “feminine” activity. Managers’ primary tasks were to motivate team members and help them develop their capacities, it was stated. Further, team management was described either by the use of metaphors from gardening or childcare. Management discourse without a masculine subtext still appears to be very uncommon in work organizations. Why the typical masculine gendering of management was swapped with a more neutral or even feminine gendering is discussed in the article. It is argued that the successful launching of a non-masculine discourse relied on feminist agents who very effectively created organizational structures supporting such a discourse
Linguistics · Norwegian · Political science · Public relations · Sociology · Subtext · Work (physics · Computer Science · Gender Diversity and Inequality · Labor Movements and Unions · Management and Organizational Studies
Talking from 9 to 5
Why so slow?
The feminist case against bureaucracy
The second industrial divide
Men and women of the corporation
Women and Men at Work
Covered by Equality
Dangerous liaisons
Gender and Management
Comparative State Feminism
Postmodernism and organizations
Paradoxes of Welfare States and Equal Opportunities
Discourse Studies
Mobilizing Masculinities
Why So Slow
The Coming of the Post-Industrial Society
Understanding Gender and Organizations
The paradox of postheroic leadership
Reading between the lines
Women in management
Introduction to Communication Studies
Cultural Feminization
Critical Discourse Analysis
Gender Segregation, Size of Workplace and the Public Sector
Gendering Teamwork
The First Wave Washed up on Shore
Gender Attitudes and Modernization Processes
The Second Industrial Divide
The Gender We Think, The Gender We Do in Our Everyday Organizational Lives
Post-Industrial Society
The Politics of Management Knowledge
In search of the glass ceiling
Gender and power in organizations
The paradoxical processes of feminization in the professions
Lifestyle Preferences as Determinants of Women's Differentiated Labor Market Careers
The Problem with Patriarchy
| Citation velocity | historical |
|---|---|
| Highly cited | No |