Alcoholic Dogs and Glory for All
The Anti-Saloon League and Public Relations, 1913
Bibliographic Data
| ID | 12970748 |
|---|---|
| Authors | Margot Opdycke Lamme (corresponding author) |
| Year | 2007 |
| Volume | 21 |
| Issue | 2 |
| Pages | 138-159 |
| Publication date | 2007-03-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | The Social History of Alcohol Review (JOURNAL) |
| Journal identifiers | ISSN: 0887-2783 • E-ISSN: 2640-7329 |
| Publisher | University of Chicago Press (PUBLISHER • US) |
| DOI | 10.1086/shad21020138 |
| PMID | 20069744 |
| OpenAlex | W2469577073 |
| Language | EN |
| Citations received | 1 |
| References cited | 7 |
In 1913, the Anti-Saloon League of America declared its intention to pursue national prohibition. While it continued to adhere to its core principles of agitation, it expanded its communication efforts and entered a partnership with the Scientific Temperance Federation, a spin-off of the education arm of the Woman's Christian Temperance Union. The League's tactics were not necessarily new to the temperance movement -- or even to other reform movements of the time. What did set it apart was its single-minded focus on stopping the liquor traffic. Tracing through archival artifacts the League's communication strategies and tactics during 1913, then, this study contributes to a larger body of work that seeks to expand on the traditional model of public relations history
General partnership · Glory · League · Political science · Public relations · Sociology · American History and Culture · Law · Public Administration
| Citations per year | 0.09 |
|---|---|
| Citation span | 2015 - 2015 (1) |
| Highly cited | No |