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Remembering Past Media Use

Toward the Development of a Lifetime Television Exposure Scale

Bibliographic Data

ID12971010
AuthorsKaryn Riddle (0000-0002-2006-6424, University of Wisconsin–Madison, corresponding author)
Year2010
Volume4
Issue3
Pages241-255
Publication date2010-08-31
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCommunication Methods and Measures (JOURNAL)
Journal identifiersISSN: 1931-2458 • E-ISSN: 1931-2466
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19312458.2010.505500
OpenAlexW2055884880
LanguageEN
Citations received12
References cited30

Cultivation theory, and the study of long-term media effects in general, could benefit from the development of a scale that measures long-term television exposure levels. Theory and research into the organization, storage, and retrieval of long-term memory are used to develop a scale for measuring past and present television exposure levels. In a survey of 207 young adults, a Lifetime Television Exposure (LTE) scale is submitted to tests of criterion validity. Findings show the scale positively predicts cultivation outcomes above and beyond existing measures of current television exposure. Television viewing during early childhood, in particular, predicts young adults' current social reality beliefs. Methodological considerations and directions for future research are discussed

Geography · Media use · Scale (ratio · Term (time · Child Development and Digital Technology · Impact of Technology on Adolescents · Media Influence and Health · Psychology · Social Psychology

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Unique citing works12
Citations per year0,92
Citation span2013 - 2026 (14)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 12

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