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Constituent connections

Senators’ reputation building in the age of social media

Bibliographic Data

ID12972139
AuthorsAnnelise Russell (0000-0002-8417-1709, Multichannel (China), corresponding author)
Year2021
Volume19
Issue2
Pages180-196
Publication date2021-08-22
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Information Technology & Politics (JOURNAL)
Journal identifiersISSN: 1933-169X • E-ISSN: 1933-1681
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/19331681.2021.1949658
OpenAlexW3193646763
LanguageEN
Citations received3
References cited34

Twitter is changing strategic messaging in the U.S. Senate. Senators are using Twitter to frame their political brand for constituents, fostering a new digital dialog with constituents. I propose a constituent-driven theory of strategic messaging where senators curate a reputation on Twitter that matches their perceived expectations of their primary constituency. Representation on social media challenges what we know about senators’ institutionally and politically constrained behavior by analyzing them in a new media climate where individual discretion is high and the costs are low. Using a unique dataset of more than 180,000 hand-coded tweets by senators, I show that senators develop two types of digital constituent relationships – an issue-oriented, national reputation versus traditional outreach to geographic constituents. Senators with issue-based constituencies prioritize policy, conveying an issue-driven style of representation; however, senators with tepid electoral futures pair their policy rhetoric with state-based issues or local concerns. These findings expand the scope of existing theories on congressional communication and link the technological shifts in Congress to information senators use to build relationships with voters

Citizen journalism · Credibility · Dialog box · Outreach · Political science · Politics · Public relations · Representation (politics · Reputation · Rhetoric · Social media · Computer Science · Electoral Systems and Political Participation · Law · Media Studies and Communication · Social Media and Politics

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Unique citing works3
Citations per year1
Citation span2023 - 2025 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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