Price Competition, Experiential Quality and Online Marketing Decisions of a Tourism Supply Chain
Bibliographic Data
| ID | 12974253 |
|---|---|
| Authors | Gang Xie (0000-0003-1421-4838, Academy of Mathematics and Systems Science, corresponding author), Fuxin Jiang (0000-0002-7522-061X, Chinese Academy of Sciences), Shuihan Liu (0000-0001-8622-5865, Academy of Mathematics and Systems Science) |
| Year | 2022 |
| Volume | 19 |
| Issue | 3 |
| Pages | 700-723 |
| Publication date | 2022-09-13 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of China Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1938-8160 • E-ISSN: 1938-8179 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/19388160.2022.2118200 |
| OpenAlex | W4295808783 |
| Language | EN |
| References cited | 53 |
This study examines the price competition, experiential quality and online marketing decisions of a tourism supply chain, consisting of a tourism operator and two online retailers. The equilibrium solutions and the conditions for unique optimal solutions are derived in three supply chain strategies. This study also investigates performance improvement measures, including the operator’s involvement in online marketing and online reviews for quality improvement. An experimental analysis is conducted to compare supply chain performance and provide tourism managerial insights. The investigation provides a reference for tourism policies that could assist in improving experiential quality and operation performance
Business · Competition (biology · Experiential learning · Industrial organization · Political science · Quality (philosophy · Supply chain · Supply chain management · Tourism · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Marketing
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| Citation velocity | historical |
|---|---|
| Highly cited | No |