Perceptions of Chinese and International Tourists on China Hotel Service Quality

中国和国际游客对中国酒店服务质量的感知

Dados Bibliográficos

ID12974264
AutoresLu Zhen (0000-0001-5209-1109, Toronto Metropolitan University, autor correspondente), Feng Zhu (0000-0003-3663-6046, Sun Yat-sen University)
Ano2010
Volume6
Fascículo1
Páginas73-82
Data de publicação2010-03-12
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of China Tourism Research (JOURNAL)
Identificadores do periódicoISSN: 1938-8160 • E-ISSN: 1938-8179
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160903586604
OpenAlexW1564724001
IdiomaEN
Citações recebidas9
Referências citadas20

Most of the studies of China hotels' service quality have been conducted from the international tourists' perspectives. There is a lack of research on how Chinese tourists perceive the service quality of China's hotels and how similar or different Chinese tourists' perceptions are from their international counterparts. This research attempts to fill this gap by investigating the service quality of China's hotels perceived by both Chinese and international tourists. As on-line guest review Web sites are popular and becoming “a new kind of word-of-mouth communication,” the guest reviews posted on elong.com and tripadvisor.com were collected and analyzed. The results show that Chinese and international tourists were generally satisfied with the service quality of the hotels where they stayed. However, Chinese tourists were “pickier” than international tourists when evaluating hotel services. They demanded more personal services and were more conscious of value

Advertising · Business · China · Geography · Perception · Quality (philosophy · Service (business · Service quality · Tourism · Word of mouth · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Marketing