The Problems of Developing Wellness Tourism in China

From Supply Perspective

Bibliographic Data

ID12974293
AuthorsDeniz Kucukusta (0000-0001-8887-2177, Hong Kong Polytechnic University, corresponding author), Vincent C S Heung (Hong Kong Polytechnic University)
Year2012
Volume8
Issue2
Pages146-158
Publication date2012-04-01
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2012.677363
OpenAlexW1663882417
LanguageEN
Citations received7
References cited13

China offers many advantages for the wellness tourism sector. The country's natural resources and local culture are significant drivers of development in the sector, which is gaining increasing attention from investors and visitors. However, the development process needs to be configured well to overcome the structural and operational challenges it faces. Hence, the study reported here examined the possible challenges faced by the wellness tourism sector in China and gathered potential solutions from wellness tourism experts, including professionals working in the tourism, health, and education industries. The results indicate that a lack of trained personnel, insufficient cooperation between key players, and a lack of facilities and attractions are the major obstacles to sectorial development. The experts surveyed proposed that these obstacles could be overcome by government support, promotional activities, and personnel training. The implications of these findings and directions for future research are discussed

Business · China · Economic growth · Economics · Government (linguistics · Natural resource · Perspective (graphical · Political science · Process (computing · Public relations · Tourism · Diverse Aspects of Tourism Research · Diverse Scientific Research in Ukraine · Global Healthcare and Medical Tourism · Marketing

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