Comparing Motivations and Intentions of Potential Cruise Passengers from Different Demographic Groups

The Case of China

Datos Bibliográficos

ID12974296
AutoresDaisy X F Fan (0000-0002-5247-8394, autor de correspondencia), Hanqin Qiu (0000-0001-5632-7545), Cathy H C Hsu (0000-0002-7948-6802), Zhaoping George Liu
Año2015
Volumen11
Número4
Páginas461-480
Fecha de publicación2015-10-02
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of China Tourism Research (JOURNAL)
Identificadores de la revistaISSN: 1938-8160 • E-ISSN: 1938-8179
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2015.1108888
OpenAlexW2214598114
IdiomaEN
Citas recibidas6
Referencias citadas41

The cruise industry is the fastest growing leisure market in the world. As an essential component, the cruise market in China has been growing rapidly over recent years with the introduction of favorable government policies, new cruise terminals, and increased cruise awareness of customers. Unfortunately, only a few studies have investigated the perceptions of Mainland Chinese consumers toward such an industry. Hence, by adopting qualitative and quantitative research methods, this study explores how the motivation and intention of potential cruise consumers differ in terms of their demographic background. Travelers of different ages, incomes, and marital status groups demonstrate varying cruise motivations and intentions. The influences of motivation factors on the cruise intention of consumers were also explored. Both the theoretical and practical contributions of the study were proposed accordingly

Advertising · Business · China · Cruise · Geography · Government (linguistics · Mainland · Mainland China · Marital status · Perception · Population · Sociology · Cruise Tourism Development and Management · Demography · Diverse Aspects of Tourism Research · Engineering · Maritime Navigation and Safety · Psychology · Marketing