Cooperation Pattern and Coordination Mechanism Between Hong Kong Disneyland and Tour Operator
香港迪士尼乐园和旅游经营商的合作模式 与协调机制
Bibliographic Data
| ID | 12974336 |
|---|---|
| Authors | Junfeng Dong (0000-0002-7081-4128, Hefei University of Technology), Juntao Zhang (0000-0003-4087-6798, University of Science and Technology of China), Liang Liang (0000-0002-5370-6758, University of Science and Technology of China), Qiang Guo (0000-0001-8123-2636, Hainan University, corresponding author) |
| Year | 2011 |
| Volume | 7 |
| Issue | 3 |
| Pages | 310-325 |
| Publication date | 2011-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of China Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1938-8160 • E-ISSN: 1938-8179 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/19388160.2011.599250 |
| OpenAlex | W1548267172 |
| Language | EN |
| Citations received | 1 |
| References cited | 24 |
This article analyzes the relationship of competition and cooperation between the theme park and tour operators in the context of Hong Kong Disneyland and addresses the problem of choosing a particular cooperation pattern. Specifically, we recommend two options for cooperation for the theme park and the tour operator: (a) direct purchase mode (DPM): the tour operators purchase tickets directly from the theme park at the beginning of the cooperation period; (b) ticket exchange voucher mode (TEVM): the tour operator can receive ticket exchange vouchers rather than tickets by paying a deposit to the theme park at the beginning of the cooperation period. A ticket exchange voucher is an option that can be executed or withdrawn. Based on our observations of the industry, we model the two options described above as a decentralized decision-making system with the theme park being the Stackelberg leader. In addition, a coordination mechanism is designed under which the tourism supply chain profit is attained at the same level as in the centrally coordinated system
Advertising · Business · Competition (biology · Computer security · Context (archaeology · Economics · Microeconomics · Operations research · Operator (biology · Political science · Profit (economics · Stackelberg competition · Theme (computing · Theme park · Ticket · Tourism · Voucher · World Wide Web · Computer Science · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Engineering · History · Law · Supply Chain and Inventory Management · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.1 |
| Citation span | 2016 - 2016 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |